We have been to a few events and have heard our technology being called a variety of different names. So we thought that these common misconceptions and funny terms that people use, would make for a great learning lesson.
The traditional approach to learning what is on the minds of trade show or conference attendee is to simply ask them. Audience response systems make it possible to ask these questions and gather the answers from large groups while sharing the responses.
Sean McPeak, Chief Executive Officer for Meridia Interactive Solutions, states that his company’s products “give our clients, across varying industries, a way to effectively gauge the attitudes and/or knowledge of their stakeholders. Audience response polling presents a series of questions to groups of individuals which profile issues that are both relevant and important to them personally and as an industry as a whole.”
